Académie Fratellini - 3ème édition de " Mon Quartier, C'est la Plaine "
Faces of Saint-Denis
Creation of drawn and self-descriptive portraits of the residents and workers of Saint Denis, a participative production and an informative, travelling exhibition | ICF Habitat La Sablière
Train operator SNCF’s housing division, ICF Habitat La Sablière is a social housing company which provides affordable, rental housing in the high-demand Paris region. At an apartment block in Saint-Denis, which had been damaged by fire and disturbed by regular construction work, the Social Urban Development service wanted to renovate the site beyond the merely technical requirements.
The portrait project was thus proposed to the community relations teams and residents, as a way of fostering community links in a new way and, more broadly, to highlight the community spirit and skills of the residents of social housing districts and the people who work there. The portraits created new connections and enriched the social contacts between residents of the apartment block. Some neighbours discovered common interests. A worker in the building, who was rather shy told us his life story… and everybody enjoyed the friendly atmosphere during the presentation of the portraits.
Exhibited at various times, the portraits showcase the residents of social housing and helps to put a human face on the city.
Ces portraits m’ont apporté un regard d’une autre dimension sur les locataires ou nos équipes. Une occasion de modifier certains jugements trop hâtifs.
Les œillères dans le monde professionnel nous font passer à côté des atouts humains au sein d’une équipe. Ces portraits sont comme une porte qui s’est ouverte sur l’autre. »
Agnès Prudhomme, Responsable d’Unité de Gestion Territoriale, ICF Habitat La Sablière